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Are you buying beef or water?
Are you buying beef or water?

Mar 28 2012 10:07AM Posted by Michael Nimitz
 
Nimitz Beef Experiment Stage 3

Ever have the experience of making your own beautiful hamburgers by hand then placing them on the grill only to watch them shrink dramatically. We have, and that’s why we did a shrink test of supermarket lean ground beef against our Nimitz Beef deluxe lean ground.

The process:
  1. We made 2 burger patties of exactly the same weight and approximately the same dimensions 
  2. Cooked them separately at the same temperaturefor the same amount of time in the same frying pan.
  3. Weighed them after they were cooked to calculate the percentage shrink each experienced

Shrink can be expected in all beef, because there is always a moisture component. But these results were shocking!

 

The supermarket lean ground went from 200 grams to 136 grams which is a 32% shrink. While the Nimitz Beef lean ground went from 200 grams to157 grams which is a 21.5% shrink. A difference of 10.5% which is quite a lot if you think say in terms of kilograms, a kilogram of Nimitz Beef contains essentially 105 grams more meat after cooking than the store bought lean ground.

Next time you are buying beef in the supermarket or grocery store it is important to ask yourself just how much water are you willing to pay for.

In combination with the results from experiment 2 that visually depicted the fat content as well as the results of experiment 1 that depicted the possible conditions the animal was raised in and its overall health, maybe it is time to go with the beef that is conclusively better than your supermarkets lean ground beef. All you have to do now is taste the flavour of our ranch raised natural and healthy beef to truly experience why it is a superior product.

 
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Nimitz Beef   ( Apr 14 2012 8:48PM )
That is certainly something to consider in the future Jon. Shrink is usually more noticeable in ground products though, some even believe that mass processed ground beef may have water added to it in the process. I do not however have any proof of this just something to think about. Like when you cook a chicken breast and it halves in size.
Jon   ( Mar 28 2012 1:45PM )
Words to consider! Have you considered testing any other cuts of Nimitz Beef against supermarket products, such as steaks and roasts?
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